Facebook for Process Servers: Market Your Firm in 9 Easy Steps

• November 06, 2017
• by ServeNow Staff
• Marketing

No matter your opinion on Facebook as a personal social networking tool, it’s unavoidably useful as a marketing tool for process servers. As of 2017, there are more than 70 million businesses on Facebook and yours should be one of them.

Need more reasons to consider setting up a Facebook page for your process serving firm? How about generating leads, keeping in contact with existing and prospective clients, and giving your firm greater online visibility so that people can find you more easily? Keep reading, and we’ll give you some ideas about how you can use Facebook to boost your business.

Step 1: Create a business page for your process serving firm

Facebook offers you the option of creating a personal page for you or a business page for your firm. To take full advantage of the platform’s marketing tools, you’ll want to create a business-specific page by going to https://www.facebook.com/pages/create/. This is your opportunity to create an intriguing page that showcases your firm’s personality and purpose as well as reviews, your location, and a phone number. Be sure to keep your personal and business pages separate from one another, and only interact professionally when using your business page.

When filling out your business page, you can creatively personalize it and give people a reason to become your fan. Consider including:

• Your process serving firm’s logo
• Photo albums that show your staff at work, engaged in community activities or otherwise exemplifying the agency’s culture and personality
• A professional-looking video explaining what makes your business great
• Your phone number, address, and website URL
• A description of your firm and services

Step 2: Find your fanbase

Now that you have a Facebook page, who do you want to “Like” or follow your business? A good start is using Facebook’s search features to find former clients, former and current colleagues, potential clients, and anyone else who you’d like to connect with online. Compiling a well-rounded group of fans over time will be the foundation for networking and generating leads.

If you know people who would be good Facebook connections but they don’t already have profiles, you can send them invitations to create a profile and like your page. Potentially valuable contacts you meet will likely already have a Facebook account; invite them to connect with you on Facebook!

Step 3: Let others know you like them

Facebook’s “Like” feature allows you to like others’ Facebook pages, ie law firms, debt collection companies, other process servers, and more. Not only will these groups see that you have liked their page, but they may like yours in return. When other businesses “like” your page, their connections can see it. This process puts you on the radar of many people who wouldn’t know about you otherwise, all for free!

Step 4: Spread the news

The key to keeping people interested in being your Facebook fan is informing them and encouraging interactivity. If there’s an interesting news item that is relevant to the industry or your business, post the link on your Facebook wall. If your process serving firm is going to be represented at a community event, post information and send a Facebook invitation to your fans. If you notice that one of your followers has a birthday coming up, send them a quick note. These communications keep people interested and will encourage them to regularly visit your profile.

Encouraging interaction on your own Facebook page is only half of the equation. Pay attention to other pages within your industry and don’t be afraid to chime in on their discussions if you have something relevant to add. Contributing useful information on other pages can make other people more inclined to visit your own page and become your fans. Be sure to post information using your business Facebook page, as it helps to establish your firm’s online identity.

One last tip: to truly maximize your ability to spread news and information with social media, you can tie your Facebook and Twitter accounts together. Find out more about linking the two social networks together at the Twitter on Facebook page.

Step 5: Stream Video with Facebook Live

People who engage on social media are now largely interested in what’s happening in real time. Create a Facebook live video that shows you driving through your area, walking around your office, or even talking about best practices in your industry (if you feel comfortable being on camera). This underutilized marketing technique will garner engagement and prove to your followers that you are an expert in the field and comfortable using technology.

Step 6: Post pictures from Instagram

Instagram is a photo publishing platform where you can create beautiful pictures you take yourself. You can also connect Instagram with Facebook and post pictures and videos taken at work to your Facebook business page. As video and images become a bigger and bigger platform for marketing, both accounts will get more attention and your company will become much more visible online. Don’t forget to add hashtags relevant to your services!

Step 7: Promote your blog

Writing a blog is another free marketing strategy, and you can use Facebook to promote your blog. For example, if you write a blog entry covering what people will need to know about service of process in Los Angeles, you can post a link to that entry on your Facebook page.

To automate the process of promoting your blog on Facebook, many blog platforms let you set up an RSS feed that automatically posts your blog entries to Facebook.

Step 8: Keep it fresh

One of the most important keys to rewarding your Facebook fans is to keep your page fresh. By this, we mean making sure to continuously post new updates, write comments on others’ posts, add new photos, respond to reviews, and more. Try to make each visit to your profile a new and interesting experience. Note: posting too often can be offputting to your followers. Only post when you have something relevant to say and keep it to 2-3 times a day at the most.

Step 9: Consider advertising on Facebook

If you have the budget for it, Facebook allows you to combine your business page with highly targeted advertising. Somewhere around 2 billion people worldwide are on Facebook, and the site allows you to advertise exclusively to the demographics who are most likely to require your services.

Conclusion

The companies that pay attention to new technology and devise innovative ways to use it are typically a step ahead of the competition. Establish your Facebook presence and then put your own innovative twist on it. Have fun creating and testing different strategies and use this platform to connect with your clients, potential clients, and business associates.

Once you have created your Facebook page, feel free to interact with us and "like" the ServeNow Facebook page. We look forward to becoming your biggest fan and finding out more about more business!

For more marketing strategies, check out the webinar below or the playlist on ServeNow's YouTube channel.

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