7 Holiday Marketing Ideas for Process Servers

• December 17, 2018
• by ServeNow Staff
• Marketing

Holidays are a time to show gratitude, express warm wishes, and spread goodwill. The holiday season presents the perfect opportunity for process servers to try new marketing techniques that allow them to connect with and show appreciation to their clients.

To help you market your process serving firm this holiday season and set the stage for increased business in 2019, here are a couple easy and cost-effective holiday marketing ideas.

1. Have a holiday promotion

Between traveling and buying gifts, money is tight during the holidays. No one can resist a good money-saving deal and you can use this to your advantage. Offer “thank you” discounts to current clients, run promotions on certain services, and entice new clients with special deals for first-timers.

2. Brand yourself

Items like planners, calendars, pens, and highlighters are essential to staying organized starting a new year. Your business can personalize these items by printing your name or logo on them. Give them out when meeting with clients as a thank you. They will appreciate the useful gift throughout the year and think fondly of your company while using them.

3. Give away gift cards

Gift cards are an easy yet effective way to express gratitude towards your clients. They are the gift that keeps on giving because even if your client doesn’t need that particular gift card, they can give it to a loved one. Gift cards to Amazon, Wal-Mart, Target, coffee shops, and grocery stores are gifts that almost anyone will appreciate.

4. Utilize social media

Reaching out on Facebook, Instagram, and Twitter is a great way to stay connected with clients not using your business during the holidays. You can send direct messages or connect to a large group with a public post. Make it festive by posting your favorite holiday recipe and asking your network for theirs.

5. Send holiday cards

Email inboxes become flooded with promotions and spam during the holidays. Try the good old-fashioned method and send holiday greetings and thank you cards through the mail. It takes a little more time than sending a mass email but it is more personable and will stand out.

6. Give your website a makeover

Websites should be maintained and updated annually. Take some time this holiday season to evaluate your website and see if it has a strong and professional presence. There are many things you can do to ensure that your website attracts clients like making sure your services are up-to-date, adding reviews, updating your logo, and choosing a new layout/color scheme. If you don’t have a website yet, treat your business to one this year. Visit our selection of process server websites to find the one that best reflects your services.

7. Optimize for local search

It is crucial for process servers to optimize their local search presence. This means making sure that your business and all of its features (name, location, contact information, and website) are listed on local search sites like Google My Business and Yelp. It helps attract clients looking for your specific services. The holiday season is the perfect time to make sure your listings are up-to-date in order to keep business booming through the New Year.

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